Posts Tagged ‘seo’:
Why good descriptions?
1. Search engine optimization (SEO)
Search engines and our ranking algorithm reward relevant content, so writing good descriptions will increase the chance that a potential customer will click on your product page.
2. Increase Conversion
Now that the customer is already on your product page, you want him to actually book your product as well.
How to write good descriptions
1. Use good keywords
Think from the customer perspective and try to use general keywords like “tour”, “activity” or “adventure” and keywords that are relevant to your product offering. For example, to get customers for a boat ride, use keywords like “cruise” or “water”. You can use Google Insights for Search to help you find good keywords.
2. Don’t describe the tour, describe the experience
Travel people are in the business of selling dreams so instead of writing what the tour is about, you should be writing about Continue reading