NEW FEATURE: Convince your customers with the GetYourGuide Badge

Johannes — Mon, 08 Mar 2010 09:51:15 +0000

GetYourGuide makes a rigorous quality check for all suppliers on the website, including background checks of insurance documents and trade registers, reputation with local tourism boards and customers. As a result, companies that distribute their products through GetYourGuide have been screened carefully for excellence at delivering the services that they load and manage on the website.

This neutral quality screen is extremely relevant to gain consumer confidence and receive more bookings. Therefore, GetYourGuide has created a Badge that can be easily placed on your company’s personal website, so your customers are aware that you are a certified GetYourGuide supplier and feel confident to purchase your products.

The GetYourGuide Badge will link directly to your profile on GetYourGuide and thus increase the ranking of your profile in Google search results and will very positively impact on your ranking on GetYourGuide.

This is how you can obtain the GetYourGuide Badge:

1. Log into the Supplier Administration

2. Click on the link “Product Promotion” (see picture below)

3. Copy & Paste the Code in the GetYourGuide Badge box into your website

DONE!

Salzburg Sightseeing Tours (GrayLine Salzburg) was the first supplier on GetYourGuide integrating the widget on their website. The company is one of the leading Austrian sightseeing tour companies and is famous for their cool bus tours through Mozart’s hometown. Here is a picture of the Badge on their website.

Semantic Web Searches for Travel Content

Johannes — Wed, 15 Jul 2009 15:43:04 +0000

People have been talking now about the semantic web and how it will revolutionize the search engine businesses for quite a while. Personally, I have not given too much thought on this entire “semantic search business”, as I have always felt that my searches were quite “unsemantic” and more directed to websites that I already knew (like “kayak amsterdam” or “tripadvisor amsterdam reviews”). However, I have to admit that my search patterns have changed over the last months and my searches are getting way more complex. Recently I find myself writing or copying entire sentences into Google – with varying results. Yet, we have the big Google competitor Bing now on the scene, so today I tried how well both search engines handle “semantic” searches in comparison.For starters, I tried out a search that is in my opinion very ordinary semantic search and quite important to the online travel industry. I decided to look for a hotel in Amsterdam next week, thus entered “book hotel in amsterdam next week”. The result in Google and Bing is quite sobering:

"Book hotel in Amsterdam next week" on Bing

"Book hotel in amsterdam next week" on Google

I don’t know whether I am too demanding here, but none of the searches are presenting my anything in particular for next week. No special deals, no availability information – really nothing in particular. I could have just left it out and just searched for “hotels in amsterdam”. Even more interesting is that none of the Ads even recognize that I want to go next week and thus promote special deals. I mean really, for all the money hotel websites pay their online marketing agencies, someone could have at least thought about targeted ads concerning dates and times.

Furthermore I thought it was quite interesting how very different hotel companies pop up on either Google or Bing as first results, which once again demonstrates the power of the search engine to specifically promote sites optimized to their standards. It’s quite funny how Bing ignores Booking.com, which is by far the No.1 hotel platform in Europe by now.

Company Blog - News and Development » Google

NEW FEATURE: Convince your customers with the GetYourGuide Badge

Semantic Web Searches for Travel Content