How to view your sample vouchers

Once you are in the administration backend, first click on “Manage” and then on the “View Sample Voucher” link to see the sample voucher for your respective tours and activities. Also see the instructions in the screenshot below:

1. Driving potential customers to a certain product (traffic)

2. Turning a potential customer into an actual customer (conversion)

One thing we learned from Google is that statistics are powerful tools. Therefore we integrated an analytics tool for suppliers into GetYourGuide. In this blog post, I will explain how it can be used. Next time I will explain how it can be used to increase your bookings.

First access the Analytics tool in the supplier administration:

There are now three different tabs:

1. Products found: This is how often your products were displayed on a search results page. For instance, if you have London product with “sightseeing” in your product description and a user searches for “sightseeing” in “London” and if your product is listed on the first page of the search results, then that will count as a “product found”. If your product is one the 2nd page and the user clicks on the second page of the search results, that also counts.

(When you hover your mouse over the timeline, you can see the exact value for a certain day)

2. Products viewed: This is how often your product pages were actually clicked and thus viewed.

3. Products booked: This is simply how often a product of yours has been booked.

Alternatively, you can filter by product name…

…or by date range:

So now suppose, I want to see how many people viewed my product “London Sightseeing” from April 11th to 15th, this is how it will look like:

Coming soon: See how your competitors performed and how you compare against your competitors (anonymous profiles of course).

Also coming soon: tips on (1) how to increase views to your products and (2) how to increase bookings per view.

If you have product descriptions in German and would like to add them to your products, here’s how it works.

1. First go to your supplier administration and click on Manage in the top menu. Then click on the German flag to start the translation tool.

2. Once the translation tool is open, you can add the German description. If you have the description in your catalogue, you can simply copy paste them into the text fields. Alternatively, you can also send us your descriptions by email and we can add them to your products.

We will be adding more languages in the future so stay tuned!

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1. Search engine optimization (SEO)

Search engines and our ranking algorithm reward relevant content, so writing good descriptions will increase the chance that a potential customer will click on your product page.

2. Increase Conversion

Now that the customer is already on your product page, you want him to actually book your product as well.

How to write good descriptions

1. Use good keywords

Think from the customer perspective and try to use general keywords like “tour”, “activity” or “adventure” and keywords that are relevant to your product offering. For example, to get customers for a boat ride, use keywords like “cruise” or “water”. You can use Google Insights for Search to help you find good keywords.

2. Don’t describe the tour, describe the experience

Travel people are in the business of selling dreams so instead of writing what the tour is about, you should be writing about what the customer will experience. For instance, “see the Great Wall of China” sounds less inviting than “When you walk on the Great Wall of China, imagine life as a border soldier defending the country against invading barbarians”. Stephen Joyce made this good point in his blog article Writing Compelling Content for the Web.

3. Write a detailed description

Would you buy a $5000 car that only has a 3 sentence description and some bullet points? No one wants to read a novel, but from our experience 80% of tour descriptions tend to be too short rather than too long.

4. Point out the highlights of your product

One trick that professional presenters often employ is that, first, they tell you what they are going to tell you, then they tell you what they said they would tell you, and finally they will tell you what they just told you. That’s why you should reinforce your product description with catchy product highlights. When people compare different products, it’s the highlights they will use to compare products (and the price of course).

5. Use all the fields available

Buying services is a matter of trust and having more information about what to expect makes customers feel more confident about booking. Therefore try not to leave fields empty when using the product wizard on GetYourGuide.

The reason many people use the internet is because they can compare things online. And travel is already a crowded market. So if you want your products to stand out, writing a nice description is the first and probably most important step to take.

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