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Does being listed on an online intermediary website like GetYourGuide justify the commission suppliers have to pay?

A recent study conducted by Chris Anderson of Cornell University’s Center for Hospitality Research showed that hotels listed on an OTA (Online Travel Agent) website benefit from increased numbers of direct bookings. This is known as the Billboard Effect.  As Tnooz reports, about 62% of hotel bookers first viewed their chosen hotel’s profile on an OTA before booking directly through the hotel’s own website. 

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In this GetYourGuide Intverview from ITB Berlin, David Leonhard Steinbauer, Consulting Director Global Hospitality Service of Siemens Enterprise Communications, talks about the future of information and communications systems in the hospitality industry. The IT-expert discusses why telecommunication is still a big issue and what changes new technologies like Cloud Computing will bring to the industry.

ITB Interview: David Leonhard Steinbauer Siemens Enterprise Communications – by GetYourGuide.com from GetYourGuide AG on Vimeo.



Timothy O’Neil-Dunne is Managing Partner of T2Impact and CTO of LUTE Technologies. In this video interview from ITB Berlin the travel expert meets with GetYourGuide.com to talk about the future of the industry and to discuss topics like travel search and the use of mobile devices and social media for the travel business.

ITB Interview: Timothy O´Neil Dunne T2Impact – by GetYourGuide from GetYourGuide AG on Vimeo.



GetYourGuide.com meets with Greg Marsh co-founder and CEO of onefinestay, to talk about the big issues of this year’s ITB in Berlin. The travel expert discusses hot topics like mobile travel and how to individualize your travel experience.

ITB Interview: Greg Marsh onefinestay – by GetYourGuide.com from GetYourGuide AG on Vimeo.