Our Analytics Tool allows product suppliers to see how well their tours are performing on our webiste. The tool is very simple to use and provides clear information on conversion rates, product views and tour bookings.
To use the Analytics Tool, log on to the Supplier Administration area of GetYourGuide and then select “Analytics” from the menu on the left.
You can see how well individual products are performing by selecting a product name from the drop-down list. To filter by date, choose a start date and an end date.
You can also switch between different report types by clicking on the tabs below the graph:
Products Found displays how often a product has been viewed on a search results page. E.g. if your product appears on page 2 of a user‘s search results, your product will only count as “found” if the user then clicks through to the second page of his search results.
Products Viewed shows you how often an individual product page has been viewed.
Products Booked tells you how often a product has been booked.
You can also see how many views or bookings were made on a single day by hovering your cursor over the dots that represent the dates in the range displayed at the top of the graph.
What is conversion rate?
The conversion rate represents the number of sales of a product as a percentage of total product views. The calculation asks: of all the people who viewed my product, how many actually made a booking?
This is calculated as: total sales divided by total views multiplied by 100.
E.g. A tour with 456 views and 16 sales has a conversion rate of: 16 / 456 x 100 = 1.79 %
Conversion rates between 1.6 % and 2.2 % are considered to be very good.
Why does my product convert poorly?
There may be several reasons why a product converts poorly. You can use this helpful checklist to see if there are ways you could improve your conversion rates:
- Is your tour description easy to understand? Your description should use clear, readable language and also not be too long. Remember that many of our customers are browsing the website in their second language.
- Have you mentioned all of the reasons to book (RTBs)? Make sure you highlight the key itinerary items or points of interest, as well as any other details which make your tour uniquely attractive.
- Have you answered all of the questions a potential customer may have? Put yourself in the customer’s position – try to anticipate the questions they want answered before they book. Make sure your description is rich in information, place names and keywords.
- Does your product have a good number of photographs? Customers like to see pictures and this is proven to boost conversion. Clear, high-resolution photographs are the best!
Try editing your product descriptions with these points in mind, and then track performance using the Analytics Tool. If you have any questions, your product manager at GetYourGuide will be happy to review your listings and suggest improvements.