15 Apr 10
TIP: How to use the Analytics tool
One of the best things about the Internet is that just about everything can be measured and anyone with a little knowledge of online marketing knows that the two main goals of online marketing are:
1. Driving potential customers to a certain product (traffic)
2. Turning a potential customer into an actual customer (conversion)
One thing we learned from Google is that statistics are powerful tools. Therefore we integrated an analytics tool for suppliers into GetYourGuide. In this blog post, I will explain how it can be used. Next time I will explain how it can be used to increase your bookings.
First access the Analytics tool in the supplier administration:
There are now three different tabs:
1. Products found: This is how often your products were displayed on a search results page. For instance, if you have London product with “sightseeing” in your product description and a user searches for “sightseeing” in “London” and if your product is listed on the first page of the search results, then that will count as a “product found”. If your product is one the 2nd page and the user clicks on the second page of the search results, that also counts.
(When you hover your mouse over the timeline, you can see the exact value for a certain day)
2. Products viewed: This is how often your product pages were actually clicked and thus viewed.
3. Products booked: This is simply how often a product of yours has been booked.
Alternatively, you can filter by product name…
…or by date range:
So now suppose, I want to see how many people viewed my product “London Sightseeing” from April 11th to 15th, this is how it will look like:
Coming soon: See how your competitors performed and how you compare against your competitors (anonymous profiles of course).
Also coming soon: tips on (1) how to increase views to your products and (2) how to increase bookings per view.
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