08 Feb 10

News: Launching the GetYourGuide Newsletter for Suppliers

Posted by Tao in News. No Comments

Arthur Miller once said that a good newspaper is a nation talking to itself. In the same vein, we at GetYourGuide believe that a good blog should be a reflection of the industry we’re working in.
Over the last few months we have written an eclectic array of posts ranging from internal development memos to thoughts on the travel industry and travel rants from China. Our Twitter efforts have increased
Much has been said about social media becoming an integral part of building relationships with customers.
One thing we realised is that social media takes time and as much as social media experts try to preach that “return on investment” is not something to be mentioned in the same room as social media, we must the simple truth that Writing
At the same it has never been easier than now to make yourself heard without spending massive budgets on advertisements.
In the weeks and months to come, we will further develop a more cohesive strategy of how to leverage the different tools of social media, integrate social media into our products to create better value for our customers and think of other ways to join the conversation.
Lots of ideas in the pipeline like separate blogs for travel industry and suppliers to inform of new features. Promote deals on Twitter like Viator did. Integrate Facebook Connect with
In the end we must deliver a coherent solution for customer, suppliers and balance the allure of social media with the need for traditional business models.
Stay tuned.

meet_special_200-150x150 The late American author Arthur Miller once said that a good newspaper is a nation talking to itself. Although we do not aspire to such literary heights, we at GetYourGuide believe that a good newsletter should be a conversation between us and our suppliers.

Ever since GetYourGuide re-launched in October 2009 there have been many changes. We have become the fastest-growing platform for tours, attractions & activities, and we are adding more suppliers and distribution partners to the GetYourGuide family every day. Continue reading

08 Feb 10

New Feature: Free-sale bookings

Posted by Tao in New Features. 1 Comment

gyg_social_media_iconOur IT Team is releasing great features more quickly than we in the business team can manage to tell our suppliers. Therefore we will be introducing new and important features in short articles here!

New feature: Free-sale bookings

What is it: Suppliers that have free-sale bookings enabled don’t need to confirm bookings. Normally, for on-demand bookings, suppliers needs to confirm new bookings within 48 hours. Otherwise the booking will be cancelled automatically. On-demand bookings is the default setting for all suppliers. Continue reading

08 Feb 10

News: One example of successful tours & activities distribution via Travel.ch

Posted by Tao in News. No Comments

www.travelEver since we started GetYourGuide, our strategy has been clear and simple: create the platform with the largest amount of tours, attractions & activities in the world, and then distribute these products through both our website and through strong distribution partners. We are convinced that this is the future of the tours & activities market.

Since the launch of our new website just 4 months ago, we have already attracted close to 1000 tours & activities from over 200 suppliers. This makes GetYourGuide the world’s fastest growing platform for tours & activities products. We believe that as the platform as a whole becomes more attractive, all suppliers will benefit from it. Continue reading

03 Feb 10

5 Tips for Writing Good Descriptions for Your Tours & Activities

Posted by Tao in Tips. 1 Comment

Why good descriptions?

writing-center

1. Search engine optimization (SEO)

Search engines and our ranking algorithm reward relevant content, so writing good descriptions will increase the chance that a potential customer will click on your product page.

2. Increase Conversion

Now that the customer is already on your product page, you want him to actually book your product as well.

How to write good descriptions

1. Use good keywords

Think from the customer perspective and try to use general keywords like “tour”, “activity” or “adventure” and keywords that are relevant to your product offering. For example, to get customers for a boat ride, use keywords like “cruise” or “water”. You can use Google Insights for Search to help you find good keywords.

2. Don’t describe the tour, describe the experience

Travel people are in the business of selling dreams so instead of writing what the tour is about, you should be writing about Continue reading